As we told you on the front page, we live in the age of technology. Now in the context in which the Covid-19 virus has forced many businesses to close. The solution to saving them from bankruptcy is the virtual environment.
In the Gartner IT Glossary, digitalization is defined as “the use of digital technologies to change a business model and provide new revenue and value-producing opportunities. It is the process of moving to a digital business.”
One thing to mention here is that digitalization should not be confused with digitization. These are two different things, so…
What does digitization mean?
Digitization is the process of converting an analog electrical signal into a digital one. So digitization is the transformation of interactions, communications, business functions, and business models into digital data. This often is reduced to a combination of digital and physical actions.
According to a study conducted in 2018, more than 100 online stores open monthly in Romania. In the current context, we can assume that their number has doubled.
The new trend of digitalization (whether it is imposed or not) will have unfavorable consequences for companies that decide they can survive without the digital environment. Their chances of survival are slim.
For a business to be successful, being at the beginning of the road or not, marketing is a must. This is just like any activity that can be done by people. This means that more businesses are passing into the online environment.
Marketing is done for an audience. Considering that in our country, most people have access to the internet therefore, the stubbornness of not marketing on the internet is a risky choice for any business.
Looking from another perspective, the digitalization of a company must not only adapt to current trends. It is also more efficient management of all processes in the company. It also gives you more control over all business due to its high capacity for data analysis and collection.
Utilizing this data and transforming it into business information with analytics tools will help companies segment communication more efficiently. Also targeting customers more accurately in the century of technology, and deliver relevant messages to consumers.
If you want to transfer your business online, do not hesitate to contact us!