As we told you on the front page, we live in the age of technology. Now in the context in which the Covid-19 virus has forced many businesses to close. The solution to saving them from bankruptcy is the virtual environment.
In the Gartner IT Glossary, digitalization is defined as “the use of digital technologies to change a business model and provide new revenue and value-producing opportunities. It is the process of moving to a digital business.”
One thing to mention here is that digitalization should not be confused with digitization. These are two different things, so…
What does digitization mean?
Digitization is the process of converting an analog electrical signal into a digital one. So digitization is the transformation of interactions, communications, business functions, and business models into digital data. This often is reduced to a combination of digital and physical actions.
According to a study conducted in 2018, more than 100 online stores open monthly in Romania. In the current context, we can assume that their number has doubled.
The new trend of digitalization (whether it is imposed or not) will have unfavorable consequences for companies that decide they can survive without the digital environment. Their chances of survival are slim.
For a business to be successful, being at the beginning of the road or not, marketing is a must. This is just like any activity that can be done by people. This means that more businesses are passing into the online environment.
Marketing is done for an audience. Considering that in our country, most people have access to the internet therefore, the stubbornness of not marketing on the internet is a risky choice for any business.
Looking from another perspective, the digitalization of a company must not only adapt to current trends. It is also more efficient management of all processes in the company. It also gives you more control over all business due to its high capacity for data analysis and collection.
Utilizing this data and transforming it into business information with analytics tools will help companies segment communication more efficiently. Also targeting customers more accurately in the century of technology, and deliver relevant messages to consumers.
If you want to transfer your business online, do not hesitate to contact us!
The most common question among entrepreneurs is how they can capture a larger share of the market and how to keep it. Especially since today customers are much more demanding and skeptical than ever.
So, let’s find out how to double or triple our turnover. Even in the context of excessive advertising, offers and information.
The first time we need to talk about the main reason you have problems. Especially when it comes to attracting and increasing the number of customers you want.
The market is full of insistent messages, which speak only of desperate products and offers. They are created and displayed just to convince you to take your credit card out of your pocket.
The most important thing when it comes to customer loyalty is trust. In order for someone to buy a product or service from you, you must first go through the “trust filter” they have developed.
How do you gain customer trust?
There are 3 methods you can use to gain the trust of potential customers:
1) You simply tell them that they can trust what you offer them. This is the equivalent of the phrase “We are the best, buy from us!”
In today’s economy, people have so many options available and you may have been disappointed many times in the past. This method may not bring all the desired results.
2) You find people to say about you, about the company, and how good and trustworthy you are (provided that the things said are true!). This technique has been used for a long time and is known as word of mouth.
3) The most effective way is to tell your potential customers that they can trust what you have to offer.
Prove to them that they can trust what they are buying.
It is a less aggressive approach and has a much greater impact. There are 4 steps that will help you build trust with potential customers and you will attract an avalanche of customers.
#1 Think about their problem before giving them a solution.
Because entrepreneurs only talk about themselves, many advertisements, business cards, and websites do not attract customers.
Most sites provide data about the company, year of foundation, address, products offered, prices, and packages. But this information does not give the reader confidence about the result you offer or why you are different from others.
That’s why you have to position yourself differently! It is important to use any communication material. This is to discuss your potential customer, his needs and desires. Show him that you understand him and you know exactly what frustrations he has or what he wants in life. This is the key to capturing his attention and interest.
#2 Give them results in advance.
When a potential customer has the opportunity to test your product or can see the expertise and what you have to offer, they will be much more confident in the option of buying the service/product from you. That’s why designers organize fashion shows, and car dealers invite you to a test drive before reaching the decision to buy.
When you create articles, videos, blog posts, or organize product demonstrations or free seminars, you give potential customers a chance to discover your product. But even more about how your product can make their lives better in one way or another. As well as how you differentiate yourself from the competition.
Express your personality and use words and phrases that express exactly the conversation in the mind of the buyer, so that he thinks “Wow, this company seems to read my thoughts!”.
#3 Give them ongoing help.
Give customers a chance to work with you in the long run. It can be anything from an invitation to a paid workshop, to an online program or a product package. What is important is to make them an offer in the end, without being afraid that they will be able to refuse you.
The moment you believe with all your heart in what you have to offer, you will be able to present your offer with confidence and authority so as to attract well-paying customers.
#4 Aplică strategii inteligente de marketing digital!
If you have a business that sells online and even your entire business is based online, then online marketing is very useful! Even if you have an exclusively local business, you can still promote yourself online.
Website – Every business today must have a very good website.
Pay Per Click – a pay per click campaign can help you attract your target customers. Two examples are Adwords and Facebook ads.
Social Networks etc.
You need to understand the effectiveness of your online campaigns. You need to track and analyze the data continuously to see what results you have and what you could improve.
How can you learn the whole system – step by step?
When you apply them correctly, these 4 steps will help you get more customers in the next 4 weeks than you have managed in the last 4 months.
If you need more help to truly master the techniques of attracting customers, which work today, do not hesitate to contact us!
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