reclame-pe-google

WHAT IS GOOGLE ADWORDS?

It should be noted from the outset that Google AdWords is not the same as SEO. Together, SEO and AdWords are methods of promoting SEM (Search Engine Marketing).

AdWords is an instant promotion method, in which you can invest any budget you want and reach your target audience in a short time if you know how to optimize your campaigns well.

Google will count the clicks on your ads and charge you for each of them. It also counts impressions and tells you how often your ad was shown when users searched for a specific keyword. If you divide your clicks into impressions, you’ll get a click-through-rate (CTR). This is the percentage of users who came to your page because they accessed your ad. This is important because the clickthrough rate shows you which ads work well and which don’t.

Google AdWords is like an auction house, so you need to set a budget and bid amount. The bid determines your willingness to pay for each click. If your maximum bid is $ 2, Google will only show your ad if other entrants will not bid extra.

Google wants to maximize its revenue, so they will show the ad to the highest bidder for a particular keyword.

Does Adwords really work?

Depending on the competitiveness of the keywords you’re bidding for and their relevance, AdWords may or may not work in your current SEO campaign.

Google AdWords has been found to be extremely effective for most businesses as long as they don’t waste money on the wrong keywords or have poor, low-click ads.

In addition to all this, it is very important to have a well-optimized SEO site. People who access your site must be attracted to what you have and not instantly leave the page.

Google Adwords should be placed towards the end of an SEO strategy, but only after you have all the elements of the site well developed, such as quality content and good loading speed.

How does Google AdWords work?

Each keyword in your account will have its own Quality Score, so even two keywords in the same ad group may have different scores.

The first factor they look for its relevance. For example, we think someone is looking for “rental cars.” What key phrases do you think will have the highest score?

1  “Cars for sale Cluj”

2 “Tractors for sale”

It should be simple, right? Even if they are related, one of them is obviously a more appropriate choice. However, the same thing happens in a campaign when you use key phrases, such as:

1 “Cars for sale”

2 “Cost of cars in Cluj”

3 “Cars for sale in Cluj”

In this case, all are relevant. But, depending on the popularity of each one, ideally, you want to be as concrete as possible.

The second factor is the click-through-rate (CTR).

Your ads will receive real-time views and clicks, so the click-through-rate is the calculation of click-through views. A higher rate means better ad and keyword relevance than competitors with a lower CTR.

The next factor to consider is your account history. This is a rather insignificant part, but it plays an important role in helping Google determine if you are legitimate if you have a credible brand, quality products, and services.

AdWords is indeed an auction. But, if you do it properly, you can position yourself at the top, while you will pay the least. Often, it comes back to the Quality Score and Ad Rank.

Ad Rank represents the quality score multiplied by the maximum bid you selected, and that is what dictates the position you will appear. So Google AdWords will evaluate the maximum you bid + quality score + ad ranking and compare them to your competitors – all in a split second – to determine how much you’ll have to pay.

If you want your business to be at the top of Google results, do not hesitate to contact us!

optimizare-și-creștere-site

HOW DOES A WELL-OPTIMIZED SITE HELP YOU INCREASE YOUR PROFIT?

We know very well that all entrepreneurs who go online or have eCommerce businesses want the same thing: to have sales and profit.

The thing that will help you offer the public and customers a more pleasant experience, an increase in sales, cost reductions with human resources. It gives you the opportunity to scale your business and, last but not least, to be more profitable, it is a well-optimized online store.

So, let’s find out more about what help you have thanks to a well-optimized site. But also what exactly means a web page optimized to bring you customers and continuous traffic.

https://ro.wikipedia.org/wiki/Marketing_pe_motoare_de_c%C4%83utare

An optimized store will allow you to have:

  1. Higher conversion rate – This represents the percentage of total site visitors who become customers. In Romania, an average conversion rate is around 1-1.5%, ie out of 100 visitors, one buys the product or service. The experience of the users on the site, the trust in your brand, the offers, the quality, and the volume of the traffic you bring. But the information presented on your site also leads to a variation in the rate.
  2. Improved on-site experience – Traffic acquisition is the main growth factor only in the first year of a business’s existence. In the past, when the market was not so competitive, the activity of an online shop was dominated by finding new purchasing strategies. Today, most people judge stores by their experience. The product is no longer enough so you have to learn to present the offer in such a way as to be as attractive as possible. The visitors’ experience is influenced by the design, the information presented on the site, the navigation mode, and how easy they will get to what they want. With a well thought out and optimized store you will not only offer a pleasant experience to the customers you already have but also to the new visitors.
  3. More effective marketing campaigns – Online you can measure and track everything, you have the data displayed in real-time. By running correct tracking on the site, you can extract this data correctly and draw conclusions based on it. If you have a store that allows you to track correctly, you can find out what your customer’s behavior is. Then you can use this information to build more effective marketing campaigns.
  4. Lower costs – Once the store’s activity has increased, you will see that integrations and automation are important for the best possible efficiency. They will help you reduce order processing time, errors, human resources required to manage the store, and costs.
https://ro.wikipedia.org/wiki/Optimizare_pentru_motoare_de_c%C4%83utarehttps://ro.wikipedia.org/wiki/Optimizare_pentru_motoare_de_c%C4%83utare

What does an optimized online store mean?

There are several things you need to pay more attention to when working in eCommerce. Some of them influence the customer experience on the site and the conversion rate. Others offer you the opportunity to grow your business and optimize your costs.

Design the design of the store must be memorable, professionally made, adapt to any device. It is preferable not to be loaded with many elements that distract from your offer. Through design, you have to convey confidence. Also to position yourself differently from the competition and communicate what your USP is (Unique Selling Proposition).

Upload speedToday’s consumers don’t have the same patience. It doesn’t take more than three to four seconds to load a page. If the site loads hard, a large number of visitors will leave the site before being able to discover it. Fast loading of the store is also essential for SEO (Search Engine Optimization), being a ranking factor.

SEO – The site must have an infrastructure that is easy to optimize for search engines. It gives you the ability to set meta-information, have a friendly SEO code, load quickly, and be secure and optimized for devices phones.

Easy navigationNavigating the store should be as easy as possible and the categories should be well structured. In order for the user to find the products they are looking for quickly and easily, the filtering method also matters. But also how well the search on your page works.

Implementation trackingThe correct implementation will allow you to have the data you can rely on. You will be able to optimize your marketing campaigns and decide on which channels it is worth investing in. And most importantly, maximize sales through re-marketing.

Integrations and automationIf the integrations you need no longer need to be done from scratch, the costs will be lower. This is where agility and speed in implementation come into play. Integrations with sales channels, such as marketplaces and comparators. It helps you expand your presence and sell more. All this without having to manually list the products. Automations such as automatic invoice generation, awbs, and inventory synchronization will be much more efficient for your business and costs.

Scalable infrastructureWith a scalable infrastructure you can increase your business without having to resort to another solution and even sell internationally if you decide to expand across borders.

If you want a well-optimized site and continuous traffic on your page, do not hesitate to contact us!

cum-atragi-clienți

HOW DO YOU ATTRACT NEW CUSTOMERS?

The most common question among entrepreneurs is how they can capture a larger share of the market and how to keep it. Especially since today customers are much more demanding and skeptical than ever.

So, let’s find out how to double or triple our turnover. Even in the context of excessive advertising, offers and information.

The first time we need to talk about the main reason you have problems. Especially when it comes to attracting and increasing the number of customers you want.

The market is full of insistent messages, which speak only of desperate products and offers. They are created and displayed just to convince you to take your credit card out of your pocket.

The most important thing when it comes to customer loyalty is trust. In order for someone to buy a product or service from you, you must first go through the “trust filter” they have developed.

How do you gain customer trust?

There are 3 methods you can use to gain the trust of potential customers:

1) You simply tell them that they can trust what you offer them. This is the equivalent of the phrase “We are the best, buy from us!”

In today’s economy, people have so many options available and you may have been disappointed many times in the past. This method may not bring all the desired results.

2) You find people to say about you, about the company, and how good and trustworthy you are (provided that the things said are true!). This technique has been used for a long time and is known as word of mouth.

3) The most effective way is to tell your potential customers that they can trust what you have to offer.

Prove to them that they can trust what they are buying.

It is a less aggressive approach and has a much greater impact. There are 4 steps that will help you build trust with potential customers and you will attract an avalanche of customers.

https://ads.google.com/intl/ro_md/home/resources/advanced/

#1 Think about their problem before giving them a solution.

Because entrepreneurs only talk about themselves, many advertisements, business cards, and websites do not attract customers.

Most sites provide data about the company, year of foundation, address, products offered, prices, and packages. But this information does not give the reader confidence about the result you offer or why you are different from others.

That’s why you have to position yourself differently! It is important to use any communication material. This is to discuss your potential customer, his needs and desires. Show him that you understand him and you know exactly what frustrations he has or what he wants in life.
This is the key to capturing his attention and interest.

#2 Give them results in advance.

When a potential customer has the opportunity to test your product or can see the expertise and what you have to offer, they will be much more confident in the option of buying the service/product from you. That’s why designers organize fashion shows, and car dealers invite you to a test drive before reaching the decision to buy.

When you create articles, videos, blog posts, or organize product demonstrations or free seminars, you give potential customers a chance to discover your product. But even more about how your product can make their lives better in one way or another. As well as how you differentiate yourself from the competition.

Express your personality and use words and phrases that express exactly the conversation in the mind of the buyer, so that he thinks “Wow, this company seems to read my thoughts!”.

#3 Give them ongoing help.

Give customers a chance to work with you in the long run. It can be anything from an invitation to a paid workshop, to an online program or a product package. What is important is to make them an offer in the end, without being afraid that they will be able to refuse you.

The moment you believe with all your heart in what you have to offer, you will be able to present your offer with confidence and authority so as to attract well-paying customers.

#4 Aplică strategii inteligente de marketing digital!

If you have a business that sells online and even your entire business is based online, then online marketing is very useful! Even if you have an exclusively local business, you can still promote yourself online.

  • Website – Every business today must have a very good website.
  • Pay Per Click – a pay per click campaign can help you attract your target customers. Two examples are Adwords and Facebook ads.
  • Email Marketing
  • Content Marketing
  • Social Networks etc.

You need to understand the effectiveness of your online campaigns. You need to track and analyze the data continuously to see what results you have and what you could improve.

How can you learn the whole system – step by step?

When you apply them correctly, these 4 steps will help you get more customers in the next 4 weeks than you have managed in the last 4 months.


If you need more help to truly master the techniques of attracting customers, which work today, do not hesitate to contact us!

marketingul-pe-instagram

HOW TO PROMOTE YOUR BUSINESS ON INSTAGRAM?

Instagram is great for uploading, editing, and filtering images from your personal or work life. However, we are curious about how much it helps you in your business.

Let’s take a look at how this social network could influence the SEO optimization of the site and, implicitly, increase the traffic on the site.

Instagram and SEO

Instagram’s search function is well built. It can be searched according to the names of the people, the username that the person has on this social platform, brand, company, location, and hashtags.

 If someone searches for your company name or the hashtag you use frequently, you’d think that the method of displaying results is the same as for Google.

So, does Instagram affect SERP rankings? According to the latest research and analysis, Google has officially stated that it does not use any social media platform for ranking.

Consequently, social engagement is a by-product of qualitative content that generates backlinks. These are SEO issues.

If you search on Google the name of an internationally known person, among the first results, Twitter appears, the next being Instagram.

Search engines will always direct traffic to social networking sites such as Instagram, Facebook, and Twitter. So, take advantage of this and make sure you have a username as relevant as possible to your brand.

t should also be noted that you must have a fully detailed profile and information as sought after by the target audience.

A plus is a fact that Instagram also offers the option to set up your business profile. With the help of which you can find out how often the posts are displayed or how many have seen a post with a certain hashtag.

Hashtag and visibility

A website is a tool that will help you see which hashtags receive the most traffic. In that way, you can get more appreciation for pictures and a section of recommended pages may appear faster.

It’s a tool that tells you which keywords are most common in Google searches. So you will see what the trend is in your activation area, which are the hashtags used by competing companies. Then capitalize on the information to build your reputation on Instagram.

If a user has taken a photo of your product or service, try to make sure they use a hashtag representative of your brand when sharing it.

This is another way to contribute to the growth of your Instagram account. Besides, it will be easier to find by other users and even by you.

For more details about hashtags, access https://unicweb.ro/social-media/influenteaza-hashtagurile-punct-vedere/

How do you use Instagram in SEO?

If you used Facebook and Facebook Ads for your business, you should know that Instagram also has the option to promote posts.

You may or may not know, but most of the time Facebook Ads, if properly configured and managed, pays off.

Therefore, Instagram posts can also bear fruit. Although the number of customers will not increase instantly, you will be able to increase your traffic, which is very important for early SEO.

Conclusion

An important action for your business is to bring it on Instagram as well.  

This platform has become increasingly used in recent years. This should make you think and not wait. Start promoting yourself on Instagram right now!

In the adventure of promoting your business, it is very important to focus on social networks. Content creation, site optimization, relevant backlinks are extremely important elements in SEO promotion. However, we believe that social media also plays an important role.

If you are interested in marketing services and other social networks, do not hesitate to contact us!