We know very well that all entrepreneurs who go online or have eCommerce businesses want the same thing: to have sales and profit.
The thing that will help you offer the public and customers a more pleasant experience, an increase in sales, cost reductions with human resources. It gives you the opportunity to scale your business and, last but not least, to be more profitable, it is a well-optimized online store.
So, let’s find out more about what help you have thanks to a well-optimized site. But also what exactly means a web page optimized to bring you customers and continuous traffic.
An optimized store will allow you to have:
- Higher conversion rate – This represents the percentage of total site visitors who become customers. In Romania, an average conversion rate is around 1-1.5%, ie out of 100 visitors, one buys the product or service. The experience of the users on the site, the trust in your brand, the offers, the quality, and the volume of the traffic you bring. But the information presented on your site also leads to a variation in the rate.
- Improved on-site experience – Traffic acquisition is the main growth factor only in the first year of a business’s existence. In the past, when the market was not so competitive, the activity of an online shop was dominated by finding new purchasing strategies. Today, most people judge stores by their experience. The product is no longer enough so you have to learn to present the offer in such a way as to be as attractive as possible. The visitors’ experience is influenced by the design, the information presented on the site, the navigation mode, and how easy they will get to what they want. With a well thought out and optimized store you will not only offer a pleasant experience to the customers you already have but also to the new visitors.
- More effective marketing campaigns – Online you can measure and track everything, you have the data displayed in real-time. By running correct tracking on the site, you can extract this data correctly and draw conclusions based on it. If you have a store that allows you to track correctly, you can find out what your customer’s behavior is. Then you can use this information to build more effective marketing campaigns.
- Lower costs – Once the store’s activity has increased, you will see that integrations and automation are important for the best possible efficiency. They will help you reduce order processing time, errors, human resources required to manage the store, and costs.
What does an optimized online store mean?
There are several things you need to pay more attention to when working in eCommerce. Some of them influence the customer experience on the site and the conversion rate. Others offer you the opportunity to grow your business and optimize your costs.
Design – the design of the store must be memorable, professionally made, adapt to any device. It is preferable not to be loaded with many elements that distract from your offer. Through design, you have to convey confidence. Also to position yourself differently from the competition and communicate what your USP is (Unique Selling Proposition).
Upload speed – Today’s consumers don’t have the same patience. It doesn’t take more than three to four seconds to load a page. If the site loads hard, a large number of visitors will leave the site before being able to discover it. Fast loading of the store is also essential for SEO (Search Engine Optimization), being a ranking factor.
SEO – The site must have an infrastructure that is easy to optimize for search engines. It gives you the ability to set meta-information, have a friendly SEO code, load quickly, and be secure and optimized for devices phones.
Easy navigation – Navigating the store should be as easy as possible and the categories should be well structured. In order for the user to find the products they are looking for quickly and easily, the filtering method also matters. But also how well the search on your page works.
Implementation tracking – The correct implementation will allow you to have the data you can rely on. You will be able to optimize your marketing campaigns and decide on which channels it is worth investing in. And most importantly, maximize sales through re-marketing.
Integrations and automation – If the integrations you need no longer need to be done from scratch, the costs will be lower. This is where agility and speed in implementation come into play. Integrations with sales channels, such as marketplaces and comparators. It helps you expand your presence and sell more. All this without having to manually list the products. Automations such as automatic invoice generation, awbs, and inventory synchronization will be much more efficient for your business and costs.
Scalable infrastructure – With a scalable infrastructure you can increase your business without having to resort to another solution and even sell internationally if you decide to expand across borders.
If you want a well-optimized site and continuous traffic on your page, do not hesitate to contact us!