It should be noted from the outset that Google AdWords is not the same as SEO. Together, SEO and AdWords are methods of promoting SEM (Search Engine Marketing).
AdWords is an instant promotion method, in which you can invest any budget you want and reach your target audience in a short time if you know how to optimize your campaigns well.
Google will count the clicks on your ads and charge you for each of them. It also counts impressions and tells you how often your ad was shown when users searched for a specific keyword. If you divide your clicks into impressions, you’ll get a click-through-rate (CTR). This is the percentage of users who came to your page because they accessed your ad. This is important because the clickthrough rate shows you which ads work well and which don’t.
Google AdWords is like an auction house, so you need to set a budget and bid amount. The bid determines your willingness to pay for each click. If your maximum bid is $ 2, Google will only show your ad if other entrants will not bid extra.
Google wants to maximize its revenue, so they will show the ad to the highest bidder for a particular keyword.
Does Adwords really work?
Depending on the competitiveness of the keywords you’re bidding for and their relevance, AdWords may or may not work in your current SEO campaign.
Google AdWords has been found to be extremely effective for most businesses as long as they don’t waste money on the wrong keywords or have poor, low-click ads.
In addition to all this, it is very important to have a well-optimized SEO site. People who access your site must be attracted to what you have and not instantly leave the page.
Google Adwords should be placed towards the end of an SEO strategy, but only after you have all the elements of the site well developed, such as quality content and good loading speed.
How does Google AdWords work?
Each keyword in your account will have its own Quality Score, so even two keywords in the same ad group may have different scores.
The first factor they look for its relevance. For example, we think someone is looking for “rental cars.” What key phrases do you think will have the highest score?
1 “Cars for sale Cluj”
2 “Tractors for sale”
It should be simple, right? Even if they are related, one of them is obviously a more appropriate choice. However, the same thing happens in a campaign when you use key phrases, such as:
1 “Cars for sale”
2 “Cost of cars in Cluj”
3 “Cars for sale in Cluj”
In this case, all are relevant. But, depending on the popularity of each one, ideally, you want to be as concrete as possible.
The second factor is the click-through-rate (CTR).
Your ads will receive real-time views and clicks, so the click-through-rate is the calculation of click-through views. A higher rate means better ad and keyword relevance than competitors with a lower CTR.
The next factor to consider is your account history. This is a rather insignificant part, but it plays an important role in helping Google determine if you are legitimate if you have a credible brand, quality products, and services.
AdWords is indeed an auction. But, if you do it properly, you can position yourself at the top, while you will pay the least. Often, it comes back to the Quality Score and Ad Rank.
Ad Rank represents the quality score multiplied by the maximum bid you selected, and that is what dictates the position you will appear. So Google AdWords will evaluate the maximum you bid + quality score + ad ranking and compare them to your competitors – all in a split second – to determine how much you’ll have to pay.
If you want your business to be at the top of Google results, do not hesitate to contact us!