Recent studies have shown that Social Media is used by a person on average 2 hours and 22 minutes a day. This time is growing every year, the internet already becoming a necessity nowadays.
A person’s life expectancy is on average 72 years, and according to some studies from 2020, during a lifetime, a person spends 6 years and 8 months on social networks, given that the person discovers the online environment at the age of 10 years.
What is the importance of social media in SEO?
The importance of Social Media in SEO should not be neglected.
Presence on social networks is a real necessity and a great advantage for a company, especially nowadays, when more than half of the world’s population uses Social Media.
It should be noted that the largest companies are present on both Facebook and Instagram, but this does not mean that we focus only on Social Media and do not give importance to SEO.
They need equal attention and need to be complemented.
Although the most traffic on a web page comes with the help of SEO, on sales, organic has a higher conversion rate than Social Media (through posts), so social networks have great importance in SEO
A few years ago, links from social networks were not taken into account when ranking web pages in search engines, but algorithms have shown a radical change in this regard. Thereby, at present, like and share have a much greater influence on SEO.
Effective practices for Social Media & SEO
Postările trebuie să fie atractive și valoase pentru publicul tău țintă, documentează -te și înțelege ce caută publicul țintă.
Posts should be attractive and valuable to your target audience, document yourself, and understand what your target audience is looking for. It arouses curiosity, interacts, and lets creativity reach its highest levels. People will always be attracted to what is different. Be different, in a standard world!
Encourage the distribution of posts so that the message reaches as many people as possible.
This is simple! You don’t have to put in a lot of effort, you just have to have original, creative posts and be careful how and what you send. Be qualitative and you will be visible!
Optimise social media profiles
The optimization of profiles on social networks must be consistent with the web page. If you do this, you will be able to have more opportunities so that you can dominate the Google results pages.
Optimise images on both SEO and social networks
Choose the images carefully because they are a strong factor in the impact offered to the reader. If they are optimized, they can help you drive traffic to your website.
On social networks, it is important to use images in the right format and attractive to followers. For the SEO part, make sure you’ve optimized the images for your search – both in terms of a file name and Alt Text fields and image description. Find the balance!
Build and maintain a relationship with the target audience
Communication is the basis of the connection between the business and the target audience. Through communication you will understand the needs, requirements, dissatisfaction of the target audience, so your business can improve and become better and better.
Thanks to social networks, communication can be done in an extremely easy way. Communicate and you will be appreciated!
Measures the results obtained on social networks & SEO
Follow and analyze all the results of actions performed both on social networks and in the SEO process. This way you will notice what works and what doesn’t, and the focus will remain on the things that work best. Analyze the road to success!
If there are constant, high-quality, and authentic posts on the Facebook and Instagram page, the chances that they will generate traffic on the web page are very high.
In addition, social networks help create a brand identity.
There will also be a close connection with the target audience, as it can stimulate interaction with them. And last but not least, another important advantage is the popularization of the brand among the target audience.
If you want your business to be at the top of Google’s results and to be visible in the most creative way possible on social networks, do not hesitate to contact us!